Times Square’s 3D billboards are mainly located in the core area of Manhattan, especially the triangle area where 42nd Street, Floyd Street, and 7th Road intersect, which is the core commercial area of the world’s attention. These billboards usually use high-resolution screens, combined with professional content creation and cutting-edge software to create realistic 3D effects.
Times Square, known as “The Crossroads of the World,” has always been a hub for innovative advertising. In the early 1900s, the area was filled with painted signs, neon lights, and static billboards. By the mid-20th century, illuminated billboards and large electronic screens began to replace traditional signs, paving the way for more dynamic displays.
I. The birth of 3D billboards
On August 8, 2017, Coca-Cola built what is claimed to be the world’s first and largest 3D mechanical billboard in Times Square, New York, USA. The billboard is 68 feet (about 20.73 meters) high and 42 feet (about 12.8 meters) wide, consisting of 1,760 independently moving LED screen columns. These LED screen columns are programmed to extend and contract independently, presenting a very smooth 3D flow effect, creating a multi-sensory experience for the 300,000 people who pass through the busy Manhattan intersection every day (increases to 460,000 people/day during the busy season).
The history of 3D billboards in Times Square shows how creativity and technology come together. Times Square has evolved to remain at the forefront of compelling visual communication. As a global center for advertising and innovation, it always has attention-grabbing content. Naked-eye 3D billboards are among notable innovations, that have gained audience engagement by fusing high-tech advertising with entertainment.
II. The Role of 3D Naked-Eye Technology
Compared with traditional two-dimensional displays, 3D naked-eye technology can present richer spatial information and layering, making the picture more vivid and three-dimensional, giving users a strong visual impact. Lenticular technology and accurate visual representation are the innovations that make up 3D billboards. Using the parallax effect, these displays enable viewers to see motion and depth from particular perspectives.
The continuous development and application of 3D naked-eye technology has promoted the continuous innovation and upgrading of display technology. For example, naked-eye 3D technology based on light field technology constructs 3D objects through ray tracing, bringing users a retinal-level visual experience.
III. E3D Glasses-free 3D Advertising Solution
E3D Metaverse is at the forefront of the naked-eye 3D tech movement, offering tailored solutions for businesses looking to make an impact. Our dedication to creating dynamic 3D content has customers and viewers interested in our work. All this while guaranteeing compatibility with high-definition displays. E3D Metaverse is a one-stop solution whether you need 3D Display, 3D Software, or 3D Film.
We specialize in making these vivid, interactive displays. And utilize high-resolution screens, professional content creation, and cutting-edge software to create the content we see on 3D billboards, providing an unparalleled sense of realism. This makes 3D Display the medium for modern advertising in some iconic locations.
IV. Conclusion
The history of 3D billboards in Times Square showcases how art and technology can marry. In addition to redefining advertising, these 3D images elevate public spaces and mesmerize everyone who sees them. With E3D Metaverse being part of this innovation, the future of naked-eye 3D promises even more groundbreaking experiences for audiences worldwide. Contact us to get customized solutions on naked eye 3D.
